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I specialize in translating the brand DNA of direct-to-consumer companies into initiatives that drive profitability and build community.

I also launched Santo, a direct-to-consumer art brand that creates and releases exclusive fine art print series. Self-funded with only me and my co-founder behind the business, Santo’s first quarter surpassed $400k in revenue with collectors in 25 countries.

Over the years, I’ve developed a multi-hyphenate skillset that allows me to effectively take data-driven ideas from conception to execution. By pairing my eCommerce management experience with my design capabilities, I’ve managed full-stack development teams to bring digital growth initiatives to life for brands like Frankies Bikinis, Curateur, Le Marké and many others.

As a woman of color, I am passionate about uplifting marginalized communities and frequently volunteer my gifts to support projects that I believe in.


eCommerce Strategy

Website optimization
DTC marketing
Data & Analytics
Market Research
External Partner & Vendor Management
3rd Party Logistics

Digital Design

Visual Identity
Brand Positioning
Wireframing & Prototyping
UX/UI Design
Campaign Creation

Product Management

Digital Product Development
Redesigns & Migrations
3rd Party Integrations
Roadmapping & Prioritization
Site Auditing & Testing
Customer Journey Mapping


I’ve been able to work with some amazing partners and brands, including:

In 2020, I founded Santo, a direct-to-consumer modern art brand that creates and launches exclusive fine art print series. Just a few months after launching, Santo had collectors in over 25 countries and an official collaboration with Mercedes-Benz.

  • "A pleasure to work with Rosi. She is a calm mastermind in her field and truly gets to know you and your brand on a personal level too, which is an unexpected bonus."
  • "I have had the pleasure of working with Rosi, and I can confidently say she is exceptional. Her unique blend of strategic thinking and creativity, coupled with her extraordinary ability to prioritize and define exactly what matters most for business owners, makes her an invaluable partner. She excels at collaborating with both internal and external teams to bring elegant e-commerce solutions to life."
  • "I have had the opportunity to work with Rosi for over three years and could not recommend her more highly. She is incredibly personable and always approaches every obstacle with a smile. You will not find a more collaborative and enjoyable person to work with in her industry!"
  • “Rosi is professional, detail oriented and talented. She’s an out of the box thinker, but also business and goal oriented, making you feel at ease in knowing that she has your best interests in mind. It’s difficult to find someone who is creative but also business oriented — enter, Rosi. I couldn’t recommend her enough!”
  • "Working with Rosi over the years has always been an amazing experience. She brings true expertise to every project, translating our vision into initiatives that elevate our brand entirely. She’s truly a gem in her field!"