Background
I translate brand DNA into beautiful experiences that drive profitability and build community.
I’m a designer through and through, but I approach projects more like a CEO or someone sitting on the board. Over a decade of experience in all areas of commerce and digital has given me a deep understanding the power of intersection, and for that reason, I make things that not only look good but will also make you money.
In 2020, I also designed and founded the experimental art gallery Santo, which creates and releases exclusive fine art print series. Self funded with only me and a co-founder behind the business, Santo’s first quarter surpassed $400k in revenue with collectors in over 25 countries. I refer to Santo as my live Harvard Business School (except I made money, didn’t have to pay tuition, and didn’t have to live in Boston — score). If there’s one thing I learned from launching Santo, it’s that visuals are your most powerful marketing tool. My experience enriched and sharpened my work as a creative, and also deepened my passion for supporting brand leaders and founders.
If I’m not squinting at my screen on Adobe Creative Cloud, I’m working on an oil painting in my studio, directing creative projects, making an eclectic playlist, driving my Jeep with the top down on Mullholand, or volunteering my gifts to causes I believe in as a biracial woman. Let’s work together :)
I’ve been able to work with some amazing partners and brands, including:
In 2020, I founded Santo, a direct-to-consumer modern art brand that creates and launches exclusive fine art print series. Just a few months after launching, Santo had collectors in over 25 countries and an official collaboration with Mercedes-Benz.
SEE HOW I DID IT!Founding An Art Brand For Today's Culture
Creative Direction, Brand Identity, User Experience Design
VIEW CASE STUDYA bold new look and online destination for the production company behind iconic music videos
Creative Direction, User Experience Design
VIEW CASE STUDYA new and effective shopping experience for the cult-favorite swimwear brand
Digital Strategy, User Experience Design
VIEW CASE STUDYDesigning an online subscription for the sustainable kitchen favorite
Creative Direction, Digital Strategy, User Experience Design
VIEW CASE STUDYSo lucky to have been featured by some amazing people & publications.