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Designing an online subscription for the sustainable kitchen favorite

eCommerce Strategy, UX/UI Design, Shopify Plus

Bringing a beautiful, rich story to a kitchen staple

Founder & celebrated chef Karen Mordechai envisioned her brand, Le Marke, when she realized that her love of kitchen staples, like delicious olive oil, was a direct reflection of her belief that the simple things in life are often the most enriching.

After realizing their product catered perfectly to a subscription model, Le Marke approached me to bring the idea to life.

A subscription option, but make it fashion

I helped the brand seamlessly integrate a subscription offering into their existing build, with an emphasis on creating beautiful brand moments that could also serve as opportunities for customer education.

Storytelling Meets Commerce

Le Marke was crafted with incredible thoughtfulness; although the brand launched with a limited batch of SKUs, there was still much to convey. A primary focus was to create customer journeys that allowed for easy shopping while still providing ample opportunities for brand storytelling.

"A pleasure to work with Rosi. She is a calm mastermind in her field and truly gets to know you and your brand on a personal level too, which is an unexpected bonus."

Karen Mordechai

Founder, Le Marke