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An innovative collaboration capturing the art of Porsche

Brand Partnerships, Creative Direction, Design, UX/UI, Full Stack Development

As the founder of Santo, I led the entire brand identity and e-commerce strategy behind our collaboration with Magnus Walker.

Art Meets Speed

With Magnus at the wheel and my Co-Founder Daniel Malikyar behind the lens, we created a fine art series that celebrated Magnus’ unconventionality through photographing his eight most iconic Porsche 911s at speed in Los Angeles.

A collector's item

The collection features seven Fine Art prints, offered in five different sizes exclusively on Framing is complimentary: each piece arrives with the customer's choice of either a white, black, or natural moulding.

UX Design

To tell the story behind the collection, I designed a custom collection page that showcased the diverse range of content we created around the images. From a marquee BTS film, to a carousel of custom-designed car posters, the page was built to feel like a digital exhibition.

The Porsche 911 has been a staple of pop culture for decades. In order to reach the Porsche enthusiasts that I knew were out there, I created a holistic marketing strategy that took into account everything from traditional press opportunities, to social media vitality, to in-person events.

The collection went viral, receiving organic press coverage from major media outlets, and reposts all over social media. Sales consistently trended upwards as the images circulated online.

A global impact

To date, collectors from over 25 countries have an original Santo x Magnus Walker piece hanging up in their spaces!

"The images each capture a different Porsche in Walker’s collection which are, of course, as unique as the character himself."