SANTO X MAGNUS WALKER
An innovative collaboration capturing the art of Porsche
Brand Partnerships, Creative Direction, Design, UX/UI, Full Stack Development
As the founder of Santo, I led the entire brand identity and e-commerce strategy behind our collaboration with Magnus Walker.
Art Meets Speed
With Magnus at the wheel and my Co-Founder Daniel Malikyar behind the lens, we created a fine art series that celebrated Magnus’ unconventionality through photographing his eight most iconic Porsche 911s at speed in Los Angeles.
A collector's item
The collection features seven Fine Art prints, offered in five different sizes exclusively on santogallery.com. Framing is complimentary: each piece arrives with the customer's choice of either a white, black, or natural moulding.
UX Design
To tell the story behind the collection, I designed a custom collection page that showcased the diverse range of content we created around the images. From a marquee BTS film, to a carousel of custom-designed car posters, the page was built to feel like a digital exhibition.
The Porsche 911 has been a staple of pop culture for decades. In order to reach the Porsche enthusiasts that I knew were out there, I created a holistic marketing strategy that took into account everything from traditional press opportunities, to social media vitality, to in-person events.
The collection went viral, receiving organic press coverage from major media outlets, and reposts all over social media. Sales consistently trended upwards as the images circulated online.
A global impact
To date, collectors from over 25 countries have an original Santo x Magnus Walker piece hanging up in their spaces!
"The images each capture a different Porsche in Walker’s collection which are, of course, as unique as the character himself."